7 WAYS AN OUTREACH PROGRAMME CAN HELP YOUR BUSINESS!
If you've been investigating SEO, you'll undoubtedly have been exposed to the idea of outreach. In other words, outreach is a process of securing exposure and links on other websites to increase your own marketing reach. Traditionally, this was done primarily for the sake of acquiring links. In the early days of SEO, the focus was on building as many links as possible to achieve better rankings in search engines.
However, the online landscape has shifted significantly since then. Quality outreach now plays a different role – we are more selective and prioritise different aspects. With that in mind, let's explore 7 reasons why you should consider using a blogger outreach program to help your business thrive online.
1. Marketing Exposure
Every piece of coverage you receive and every piece of content you create helps to promote your brand awareness and increase your Search Engine Ranking Positions (SERPs).
2. Creating Positive Brand Associations
Even partial control over the online conversation about your company can significantly increase your chances of attracting new customers. Imagine a potential customer encountering a dozen websites offering positive reviews of your products or services. This scenario would dramatically enhance your reputation and build trust.
3. Positive Reviews Mean More Sales
A recent eConsultancy study found that 77% of online shoppers read reviews before buying. By maximizing your positive exposure on review channels through a good outreach program, you can significantly increase your customer acquisition rate!
4. Delivering Traffic
A poorly delivered piece of content on a low-quality site will generally achieve little to nothing. In contrast, a widely read and shared post can deliver a significant amount of traffic over its lifetime. And the more traffic you receive, the more potential customers you reach.
5. Lead Generation
Content outreach is a powerful tool for lead generation. By providing valuable solutions, information, or exposure to your products and services on other websites, you can tap into a rich resource of potential customers. However, to enjoy long-term lead generation, your content must excel and resonate with the target audience of those sites.
6. SEO Benefits
Major search algorithms use links to influence search engine rankings (SERPs). Building strategic partnerships and securing high-quality backlinks can improve your SERP position. However, improper outreach and link building can lead to penalties. Be selective about where you focus your outreach efforts. Consider using no-follow links for websites that might not be the highest quality, as these links won't directly impact your ranking but can still be valuable for traffic.
7. Cost Benefits
Outreach programs can be more cost-effective than traditional advertising mediums. Traditional ads have a limited lifespan and reach, while content placed online can generate results for months or even longer. Exceptional content can provide long-term value and continue to attract visitors for a significant period.
Comparatively advertising results have diminishing returns – consider the fact that the first banner advertisement in the world, which appeared on HotWired in 1994, enjoyed a 78% click through rate. Modern Facebook advertising enjoys a 0.04% click through rate. Your cost per acquisition with outreach is much lower – despite the initial time investment being greater.
At the same time cost per acquisition has dramatically increased with online advertising and pay per click models. Google Adwords has seen Cost Per Click increases of 26% between 2012 and 2014.
Advertising remains valuable but an outreach program can complement your traditional marketing efforts to expand your online reach.
If you have any comments or questions, please don't hesitate to contact our London SEO agency, Go Mungo SEO. We'd be happy to discuss how a customised outreach program can help you achieve your marketing goals!
