CHOOSING A LONDON SEO AGENCY
Choosing a reputable SEO agency in London can be a daunting task. If you’ve already started looking for one, you are probably overwhelmed by the sheer number of companies out there in the UK's capital. While there are thousands of SEO agencies that claim to know what they’re doing, only a select few know how to get you real results. However, when you know what to look for and you know how to identify red flags, finding one isn’t that complicated.
Here are some of the things you should be looking for when picking an agency.
Check the Portfolio of the SEO Agency
If you look at any SEO company’s site, you’ll notice that they have links and testimonies from people they’ve worked with. While some companies will prefer to stay private, some will be more than happy to post a testimonial; after all, they get free publicity.
However, if you notice that the company has no case studies showcasing their work and results or if they have no people vouching for them at all, it should be a red flag. Also, make sure that they can give you references from other clients they have worked with in London.
You should also check what type of clients they’ve worked with. Maybe you’ll notice a pattern that could benefit your business. If you’re in a law-related field and you realise they’ve worked with law firms before, that could be actually a sign that they will understand your business better. If you see they have done work across many industries, then it could be a sign that they are well rounded and have a lot of experience.
Realistic SEO Results
If the agency in question is offering you the moon, then that should be a red flag right there. SEO takes time and anybody who says they can get you on top of Google results instantly is not telling the truth. Beware of anybody offering any type of guaranteed results as well. There is no way to guarantee that your site will rank, or that the keywords you’ll rank for are even worth it.
Well-Rounded & Familiar With All Aspects of SEO
SEO agencies should be well-rounded and familiar with all aspects of SEO. Whether you are looking for content creation, voice, on-page SEO or creating inbound links, they should be well versed in every area if you want to get the best results. A reputable SEO company should also conduct an audit on your site, making the adjustments necessary to improve how SEO friendly the site is.
Conclusion
Choosing the right SEO company is essential if you want to get results. Choosing the wrong team could not only cost you a lot of money but discourage you from SEO altogether. If you’re going to do some local SEO, going to an SEO agency near to you would be a better choice since they already understand your audience and know the area. Make sure you take the time to do your research and go for a team that’s well-known for getting results.
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