GARDEN CENTRE SEO CASE STUDY

Organic traffic

The client

Garden centre and farm shop - Carpenters Nursery.

The brief

We started with the SEO campaign to help improve the website's ranking in the search results pages and to increase traffic on the landing page from customers living in and around the St Albans area. As Harpenden and Welwyn in particular are very important market places for our client we focused on attracting more customers from these areas too.

The campaign

Start date: October 2016 – present

Go Mungo SEO first stared to optimise the website by running a full technical SEO audit. With a fully optimised site in place and one that the client was happy with our team began working on a content marketing campaign based on keywords researched to help target the most searched on key phrases that return monthly search results.

The results

The performance of the campaign was measured incrementally year on year. Organic search traffic grew steadily by 100% in the first year and then by year 4 this grew rapidly by 300%.