GARDEN CENTRE SEO CASE STUDY

The client

Carpenters Nursery is a long-established, family-run garden centre and farm shop based just outside St Albans. The business has built a strong local reputation for high-quality plants, locally sourced produce, and expert advice. However, with growing competition in the area and increasing online searches for “garden centres near me,” the owners wanted to ensure their website was visible to potential customers in St Albans, Harpenden, and Welwyn.

The brief

Carpenters Nursery approached Go Mungo SEO to increase its visibility in Google search results and attract more local customers.

The goal was clear:

• Improve rankings for high-intent local keywords such as garden centre St Albans, farm shop near Harpenden, and plants Welwyn.
• Drive more organic traffic to the website.
• Increase footfall to both the nursery and the farm shop by converting online visitors into in-person customers.

The campaign

Start date: October 2016 – Present

We began with a comprehensive SEO audit to identify technical issues affecting the site’s performance. This included reviewing:

• Site speed and mobile responsiveness
• Meta data optimisation and keyword targeting
• Internal linking and content structure
• Local SEO signals such as Google Business Profile and NAP consistency

Once the site was fully optimised, we launched a content marketing campaign based on thorough keyword research. This included:

• Creating new landing pages targeting specific areas (e.g. Harpenden and Welwyn)
• Writing SEO-optimised blog content focused on seasonal gardening tips, plant care, and local produce — designed to attract both new visitors and repeat customers
• Building relevant backlinks through local directories, gardening blogs, and community engagement
• Regular performance reviews to refine keyword focus and identify new opportunities

The results

Our data-driven, content-led approach produced outstanding long-term results:

• Organic search traffic doubled within the first year of optimisation.
• By the fourth year, organic traffic had grown by over 300%, solidifying Carpenters Nursery’s online presence.
• The website consistently ranks on the first page of Google for competitive local terms including garden centre St Albans and farm shop Harpenden.
• Increased web traffic directly correlated with higher in-store visits and sales — particularly during seasonal peaks.

Today, Carpenters Nursery continues to enjoy sustainable organic growth and a strong local reputation, supported by ongoing SEO maintenance and content updates.