FLOORING COMPANY
Our case study covers the successful organic traffic growth achieved year-on-year for Solid Floor, a solid flooring company.
Flooring Company
PROJECT TYPE: WEBSITE OPTIMISATION, SEO, CONTENT MARKETING
2.3K+ MONTHLY SEARCHES
The client
Solid Floor has been driven by a passion for architecture, design and the creative process.
The brief
The objective was to enhance the website's organic search rankings for branded queries and product keywords.
The campaign
Start date: March 2021 – July 2024
We performed a full onsite technical audit and optimised the website for search engines. We also updated all site content to clarify its focus for search engines and implemented a pillar cluster model content strategy targeting informational keywords to revitalise their blog.
The results
We increased traffic steadily by 300% in 6 months. This significant growth was the result of a highly effective SEO strategy that improved rankings.