WEBSITE OPTIMISATION

We will first analyse your competitors in order to ascertain the keywords they are competing for and the strategic partnerships they have built. This helps shape your own marketing program by allowing us to develop market insights when it comes to the most important SEO factors.

We will research key phrases that are returning guaranteed monthly search results that generate the most traffic. It is not only important to aim to get you to the top of the search engines lists but also that we get you to the top with keywords that people are actually searching on.

Optimising websites for search engines involves several strategies and techniques, including the use of tags and keywords. Tags and keywords help search engines understand the content of your website and match it with user queries. We will analyse and optimise each of your website pages to help the search engines better understand these key indicators.

We will ensure that each page on your website will have a unique and descriptive title tag that includes the primary keyword for that page. We will write compelling meta descriptions that will include relevant keywords. These will be concise summaries of the page's content. We will use header tags (H1,H2,H3, etc.) to structure your content. We will also create descriptive alt text for images, incorporating keywords where ever relevant. Alt text helps with image search optimisation and accessibility.

We will ensure that you are using correct the HTML tags and ordering Keyword density. It is important that your text contains keywords in the correct parts of your documents to help search engines recognise what your page is about and to help people find it when they are searching.

It is important that the website can be viewed and displayed properly to work across all devices. There are thousands of devices these days running on different platforms. We will ensuring that your device is compliant to help the search engines better understand your website and improve user experience.

All your sites code is checked and validated according to the strictest level of W3C guidelines. An important part of our SEO service is to maximise the internal links in your site to ensure all your pages will be seen by search engines and indexed to optimise your search engine ranking positions.